GDUSA V.50 N° 5 (2014)

8 FRESH
Lippincott pilots new Southwest look; Milt Glaser right on the button for climate change; Hershey kisses old logo goodbye; Golf Digest links with millennials; CVS Health is timely new name of pharmacy giant; Landor’s World Trade Center logo loaded with meaning, and lots more.

22 PEOPLE
Kin Brown Irvis joins Lutheran HealthCare; Eric Lindstrom combines veganism with creative communications: Jay Picard strategizes at Hornall Anderson; Kevin Grady goes global at Siegel+Gale; a goodbye to the colorful Deborah Sussman, and more.

28 DIGITAL PRINT
This summer, to give designers an opportunity to become better acquainted with digital print and papers, GDUSA collaborated with Neenah to conduct this special program. Several hundred designers submitted proposed covers of GDUSA matched with one of Neenah’s rich variety of digital papers; you can see the judges choices here.

36 STOCK SURVEY
A rare consensus emerges in our 28th annual stock visual reader survey: society is more visually hungry and more visually sophisticated, and stock imagery grows because it feeds the beast. Getty Images is the exclusive sponsor of this annual event, and its Senior Vice President, Creative Content, weighs in on the meaning of the results.

60 GREEN DESIGN
This special report continues our practice of shining the spotlight on designers who exemplify the values of sustainability, in process or production or expertise in communicating a green message, or all of the above. This year, we found a more deliberate mindset which may well make green design a more sustainable business practice.

72 Health + Wellness
GDUSA’s American Health + Wellness Design Awards competition honors first rate graphic communication in this fast-growing and high-profile segment of the economy. The inaugural winners showcase features 100 projects for traditional and non-traditional healers. Erickson Stock is just the partner the doctor ordered.

Publicado por Natalia Arocena | 27 de enero de 2015 - 09:43 | Actualizado: 27 de enero de 2015 - 09:43 | PDF