How 1 (2013)

In-house design

68 Metrics & Trend That in-House Creatives Need to know
The 2012 In-House Creative Services Industry Report provides the benchmarks that creative leaders need to help their teams grow and thrive this year
By Andrew R. Brenits

72 In-House Overhaul
The National Parks Conservation Association`s in-house design team made big improvements by taking small, incremental steps. Senior director of publications Scott Kirkwood explains exactly how they did in so you can, too
By Scott Kirkwood

Departments

4 Contributors
8 From the editor
10 Look
20 Designing change
22 Behind the design

32 Promotion design award
33 Inhowse design award
79 How logo design awards
85 How design live

36 2013 In-HOWse Design Awards
By Bryn Mooth
HOW spotlights the very best work from designers in top companies and organizations. See this year`s winners in these catergories:
Business to business
Consumer
Education
Entertainment
Financial/Legal
Government
Health Care
Internal
Communications
Nonprofit

Colums

28 Is freelancing right for you?
Discover whether you have the 10 skills you need to be a successful solopreneur.

30 Keeping comtracts simple
Here are the 13 clauses that you must include in your design contracts no lawyer needed

80 Design and dine
To create tasty, cutting-edge design work, sometimes you need to find an unusual business partnership

84 How to manage scope creep
Keep your web design projects from spiraling out of control

88 Grandarmy
This design trio didn’t let a shaky economy stop them from going out on their own – a risk that’s turned into a success.

Publicado por Natalia Arocena | 11 de marzo de 2013 - 10:19 | Actualizado: 11 de marzo de 2013 - 10:19 | PDF