How N°5 (2012)

74 5 Steps to Finding the Right Clients
Stop wasting your time chasing after clients who will never be able to afford you, who won´t be a good fit for your firm, or who simply aren´t ready to hire a professional designer. Instead, implement this five-step qualifying process to seamlessly usher the right clients into your open arms.

Departments

4 Contributors
8 New on Howdesign.com
10 From the editor
12 Look
14 Calendar
16 Seen
18 Design Books
22 Sidelines: Shultzilla
26 Behind the design

9 How’s mind your own business conference
41 How´s your best work awards
81 How design live conference
83 How interactive design conference

42 2012 Promotion Design Awards
From a couple of Canadian agencies using design to make the world a better place, to unforgettable holiday client gifts, this year´s Promotion Design Awards winners will inspire you to take your own self-promotion work up a notch. Check out the winning promotions in the following categories:
Client
Designer
Miscellaneous
Personal
Photographer
Pro-Bono
Student

Best of Show

Voting Made Easy
Leave in to the clever Canadians to figure out how to make voting a better experience for every-one. Elections Ontario worked with Leo Burnett Canada to revamp everything from the logo to registration cards to wayfindign, not to mention an eye-catching web campaign.
By Michelle Taute; Photography by Al Parrish

Columns

20 Workspace
Hidden Haven
The Savannah College of Art and Design needed a new space for its burgeoning design department, so it went looking in the only direction it had left: underground

34 In-house
Sell like hell
Since you work in house, you have all the clients you’ll ever need, right?
Wrong! To stay relevant and valuable to your company, you have to promote your services just like any other design business

80 Interactive
Sites that find clients for you
Showing great creative work on your promo site isn´t enough any more. You have to give people a reason to visit, and that means creating killer content

88 My Best Work
Bryony Gomez-Palacio
This designing mom turned her love for her daughters into a amazing, boundary- pushing creative project that she just adores

Publicado por Natalia Arocena | 6 de septiembre de 2012 - 11:40 | Actualizado: 6 de septiembre de 2012 - 11:40 | PDF